How to Start a Health Coaching Business? a Beginner’s Guide

Find out how to launch your own health coaching business and if it’s the right career for you.

More people than ever are concerned with their health and are constantly looking for ways to improve wellness. The health coaching market is booming, worth over $14 billion, and is anticipated to grow an impressive 80% by 2030. Sometimes people need a helping hand.

In order to make a good living, you could become a certified health coach, launch your own health coaching company, and assist people in leading healthier lives.

Here are steps to building a successful health coaching business:

Decide If the Business is Right for You

It’s crucial to define a health coach before we move forward. Giving advice on a variety of topics, such as diet, fitness objectives, habit modification, and relaxation techniques like mindfulness or meditation, is what health coaching entails. Similar to a life coach, it might also include goal-setting and problem-solving coaching.

Pros

• Do Something Valuable – Help people live healthier lives
• Good Money – Makeup to $200 per hour
• Flexible – Run the business from home, set your own hours

Cons

• Education Needed – For credibility purposes you need certification
• Time – It will take time to build a reputation and client base

Hone Your Idea

You should refine your idea in order to enter a crowded market now that you are aware of the requirements for starting a health coaching business.

Even if you are already certain that your product or service is ideal, market research will give you the upper hand. It’s crucial to carry out market research because it can help you better understand your clients, your rivals, and the environment in which you operate.

Understanding Your Legal Responsibilities

Understanding your legal obligations is one of the most crucial parts of operating your own health coaching business, and the following four suggestions will help you do just that.

Identify Your Scope of Practice

Each state and country (if you reside outside of the United States) has different laws governing nutritional advice.).

In order to know exactly what you can and cannot say legally, specify your health coach’s scope of practice as well as any other credentials you may hold.

Get a Lawyer

It is a very wise decision to hire a lawyer while your company is still in its early stages. A lawyer will be able to ensure that your client contracts, terms and conditions, and any marketing materials (blogs or group emails), are all within your local jurisdiction’s legal limits as a health coach, even though the initial investment may be costly.

Trademark Your Business Name

It takes time and effort to come up with a memorable health coaching business name that captures your company’s ethos, so it’s crucial to guard it. Having it trademarked, is how you accomplish that.

Lots of resources, tools, and links are available on the USPTO website to assist you in beginning the procedure. You can both search for already-trademarked names and submit an application for your own trademark here.

Get Insurance

Professional liability insurance will shield you and your health coaching company if you ever find yourself the target of a lawsuit.

Set Clear Goals

• How many customers can you realistically accommodate in your schedule at one time?
• What is the financial target you want to achieve through health coaching?
• What types of health coaching services do you believe would be most appropriate for you?
• Do you intend to specialize in something, say, hormonal imbalance or blood sugar control?

Setting SMART goals will help you create attainable goals that will give you flexibility because you won’t be setting excessively ambitious goals that might exhaust you. This will also help you increase your confidence.

Perhaps you want to concentrate on assisting clients with meal preparation or in making the switch to a plant-based diet, or perhaps your goal is to support new mothers as they navigate hormonal changes.

If your intuition leads you somewhere, keep in mind that your practice can change with you. Setting definite and realistic goals will help you stay on track as your business expands, though you can modify them as you gain more stability.

Open a Business Bank Account & Credit Card

For personal asset protection, it is crucial to use specific business banking and credit accounts.

Your personal assets, such as your home, car, and other valuables, are at risk when your personal and business accounts are combined in the event that your business is sued. This is referred to as “piercing your corporate veil” in the context of business law.

Open a Business Bank Account

Besides being a requirement when applying for business loans, opening a business bank account:

• separation of your personal assets from those of your business is a requirement for personal asset protection.
• helps to simplify tax preparation and accounting.

Get a Business Credit Card

Getting a business credit card helps you:

• Put all of your business’s expenses in one place, separating them from personal ones.
• Create a credit history for your business, which will be helpful if you ever need to raise capital.

Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Your business is protected by insurance from unanticipated occurrences that could be fatal.

Here are some types of insurance to consider:

• General liability: The most comprehensive kind of insurance, providing coverage for a wide range of business-related factors. This is the insurance you should get if you only get one type. Even against physical harm and material loss, it offers protection.
• Business Property: ensures that your supplies and equipment are covered.
• Equipment Breakdown Insurance: provides financial assistance for the cost of repairing or replacing damaged equipment caused by mechanical problems.
• Worker’s compensation: compensates workers who sustain workplace injuries.
• Property: whether it’s a cart, a storefront, or an office, it covers your physical space.
• Commercial auto: Protection for the company car you drive.
• Professional liability: provides defense against client claims that they suffered losses as a result of mistakes or omissions in your work.
• Business owner’s policy (BOP): This insurance policy combines the aforementioned insurance types into one comprehensive insurance policy.

Develop Your Program

Developing your health coaching program before you start any advertising may seem like a no-brainer, but it is imperative.

It would be extremely stressful for you and would make you appear very unprofessional to your clients if you were to find yourself in a situation where you had signed up multiple clients without any programs in place.

The done-for-you 12-Week Coaching Program is a fantastic resource for Primal Health Coach graduates that can be used as-is or as a template to customize.

Outsource and Delegate

A crucial part of running your own business is mastering the art of task delegation and outsourcing. Here is a straightforward, step-by-step procedure to assist you in determining which areas of your business are best suited for outsourcing and delegation.

Make a List

Make a list of all the tasks that need to be done and how long they will each take before you begin.

For example:

1. Developing your coaching program (3 hours/week)
2. Website development and maintenance (3 hours/week)
3. Posting on social media (2 hours/week)
4. Writing blog posts (4 hours/week)
5. Balancing your spreadsheets (2 hours/week)
6. Developing a business logo (3 hours/week)

Identify Your Passion

Next, decide which tasks you are most adept at and enjoy carrying out. Decide on the tasks, on the other hand, for which you feel the least competent or experienced.

Prioritize

You currently have a list of the tasks that need to be completed by you for your company, ranked from most important to those that pique your interest the least. These are the tasks that you ought to assign to an expert or outsource.

An online resource called Upwork allows you to find independent web developers, mobile developers, graphic designers, accountants, and other knowledgeable professionals to work on your company.

You’ll have more time in your busy week to concentrate on the tasks that require you and you alone once you realize that you don’t have to do it all by yourself.

Build Your Team

It’s possible you won’t need any employees if you’re just starting out small from home. You will, however, probably need employees to fill a variety of positions as your company expands. Potential positions for a health coaching business include:

• Health Coaches – health coaching services
• General Manager – scheduling, accounting
• Marketing Lead – SEO strategies, social media

Depending on the size and demands of your company, you might need to fill all of these positions at some point or just a few. Depending on your need, you might also employ multiple employees for a single position or a single employee for a number of positions.

Posting job ads on well-known websites like Jobs.com, Facebook, or LinkedIn are examples of free ways to find new employees. Additionally, you might take into account a high-end hiring option like posting an ad on Indeed, Glassdoor, or ZipRecruiter.

You might also think about hiring a recruitment agency if you have the funds to do so in order to assist you in finding talent.

Final Words: Start a Health Coaching Business

Remember to be patient and keep your spirits up if you need to pivot because developing a business and brand can take time and even necessitate some changes along the way. Building your business is a journey, just like changing your health!

After receiving business coaching, get certified in health coaching to get started on your entrepreneurial journey!

FAQs